Marco Palma, Ph.D.
Interim associate director for Responsive Agriculture
Marco Palma, Ph.D.
Interim associate director for Responsive Agriculture
Marco Palma, Ph.D., has established himself as a global leader in behavioral and experimental economics and is now leading the IHA’s Responsive Agriculture research. He is the founder and director of the Human Behavioral Laboratory, one of the largest facilities of its kind in the world. With over $107 million in funding to conduct applied research and outreach efforts, Palma’s activities touch the lives of many people in the state of Texas, the United States and worldwide. According to Google Scholar, Palma’s papers have been cited 2012 times, most of which (1399) have been within the last five years (since 2019).
2024 Publications
Hosni H., Palma M.A., Segovia M.S. Behavioral and Economic Interventions: A Path to Improved Dietary Behaviors. Annual Review of Nutrition. (Forthcoming).
Segovia M.S., Palma M.A., Lusk J.L., Drichoutis A.C. 2025. Visual Formats in Risk Preference Elicitation: What Catches the Eye? Journal of Risk and Uncertainty. (Forthcoming).
Valdez Gonzalez N.I., Brown A.L., Palma M.A.. 2025. Social-Benefits Stigma and Subsequent Competitiveness. Economic Inquiry. (Forthcoming).
Kassas B., Orivri G., Palma M.A., Ramirez O. 2025. Assessing Research Output Quality in Agricultural Economics. Applied Economic Perspectives and Policy. Vol. 47(1): 4-24. https://doi.org/10.1002/aepp.13493
Landini A., Segovia M., Palma M., Nayga R.M. 2024. Food for Thought: The Impact of Short Term Fasting on Cognitive Ability. PLos ONE. Vol. 19(11): e0312811. https://doi.org/10.1371/journal.pone.0312811
Hosni H., Segovia M., Zhao S., Palma M.A., Skevas T. 2024. Improving Consumer Understanding of Pesticide Toxicity Labels: Experimental Evidence. Scientific Reports. Vol. 14: 17291. https://doi.org/10.1038/s41598-024-68288-9
Liu H., Qu N., Gonzalez N., Palma M., Chen H.M., Xiong J.N., Choubey A., Li Y., Li X., Yu M., Liu H., Tu L., Zhang N., Yin N., Conde K., Wang M., Bean J., Han J., Scarcelli N., Yang Y., Saito K., Cui H., Tong Q., Sun Z., Wang C., Cai X., Lu L., He Y., Xu Y. 2024. A light-responsive neural circuit suppresses feeding. Journal of Neuroscience. Vol. 44(30): e2192232024; https://doi.org/10.1523/JNEUROSCI.2192-23.2024
Worthy D.A., Lahey J.N., Priestley S.L., Palma M.A. 2024. An Examination of the Effects of Eye-Tracking on Behavior in Psychology Experiments. Behavior Research Methods. Vol. 56: 6812-6825. https://doi.org/10.3758/s13428-024-02393-
Segovia M.S., Huseynov S., Palma M.A., Nayga R.M. 2024. The Mental Burden of Stay-At-Home Order Extensions during COVID-19. Scientific Reports. Vol. 14(1): 4293. https://doi.org/10.1038/s41598-024-54059-z
Huang Y.K., Palma M.A., Rangel J. 2024. Can A Local Food Label Nudge Consumer Behavior? Implications of An Eye-Tracking Study of Honey Products. Journal of Agricultural and Applied Economics. Vol. 56(1): 101-119. https://doi.org/10.1017/aae.2024.2
Zhang P., Zhang J., Palma M.A. 2024. Social roles and competitiveness: my willingness to compete depends on who I am (supposed to be). Games and Economic Behavior. Vol. 143: 125-151. https://doi.org/10.1016/j.geb.2023.11.005
Ahles A., Palma M.A., Drichoutis A.C. 2024. Testing the effectiveness of lottery incentives in online experiments. American Journal of Agricultural Economics. Vol. 106(4): 1435-1453. https://doi.org/10.1111/ajae.12460
Valdez Gonzalez N.I., Kee J.Y., Palma M.A., Pruitt J.R. 2024. The relationship between monetary incentives, social status, and physical activity. Journal of Behavioral and Experimental Economics. Vol. 108: 102155. https://doi.org/10.1016/j.socec.2023.102155
Suess C., Maddock J.E., Palma M.A., Youssef O., Kyle G. 2024. An application of Protection Motivation Theory to understand the influence of fear-appeal media on stated donations for coral reef restoration. Tourism Management. Vol. 100: 104797. https://doi.org/10.1016/j.tourman.2023.104797