Marco Palma, Ph.D.
Interim associate director for Responsive Agriculture
Marco Palma, Ph.D.
Interim associate director for Responsive Agriculture
Marco Palma, Ph.D., has established himself as a global leader in behavioral and experimental economics and is now leading the IHA’s Responsive Agriculture research. He is the founder and director of the Human Behavioral Laboratory, one of the largest facilities of its kind in the world. With over $107 million in funding to conduct applied research and outreach efforts, Palma’s activities touch the lives of many people in the state of Texas, the United States and worldwide. According to Google Scholar, Palma’s papers have been cited 2012 times, most of which (1399) have been within the last five years (since 2019).
2025 Publications
Huseynov, S., Kee, J., Palma, M.A., Lusk, J.L., and V. Caputo. 2025. Public or Private Funding of Controversial Technologies: The Case of Gene-Editing. Journal of Agricultural and Resource Economics. (Forthcoming).
Lewis EC, Umstattd Meyer MR, Janda-Thomte KM, Maddock JE, Palma MA, McNeely AC, Olawuyi YO, Seguin-Fowler RA. Cultivating connection between community, agriculture, food, and green space: A narrative review of agrihoods and their impact on health and wellbeing. Public Health in Practice. (Forthcoming).
Toney, B.A., Palma, M.A., Segovia, M.S., and G. Melo. 2025. Why Does Calorie Information Produce Mixed Evidence for its Effect on Food Choices? Scientific Reports. Vol. 15: 42413. doi:10.1038/s41598-025-26687-6.
Knuth, M., Tregeagle, D., Rihn, A., Behe, B.K., Palma, M., and B. Peterson. 2025. The Influence of Water Conservation Practices on US Nurseries’ Decision to Sell Native Plants. HortScience. Vol. 60(8): 1359-1365.
Hosni, H., Palma, M.A., and M.S. Segovia. Behavioral and Economic Interventions: A Path to Improved Dietary Behaviors. Annual Review of Nutrition. Vol. 45: 261-384. doi:10.1146/annurev-nutr-111124-101104.
Segovia, M.S., Palma, M.A., Lusk, J.L., and A.C. Drichoutis. 2025. Visual Formats in Risk Preference Elicitation: What Catches the Eye? Journal of Risk and Uncertainty. Vol. 70: 275-303. doi:10.1007/s11166-025-09455-9.
Valdez Gonzalez, N.I., Brown, A.L., and M.A. Palma. 2025. Social-Benefits Stigma and Subsequent Competitiveness. Economic Inquiry. Vol. 53(3): 903-925. doi:10.1111/ecin.13293.
Kassas, B., Orivri, G., Palma, M.A., and O. Ramirez. 2025. Assessing Research Output Quality in Agricultural Economics. Applied Economic Perspectives and Policy. Vol. 47(1): 4-24. doi:10.1002/aepp.13493.